Archive

Posts Tagged ‘measuring cup size’

Measuring Cup

February 7th, 2010 No comments

Measuring Cup
Why is an "Imperial Pint" 20 ounces, but when I use a measuring cup, it turns out to be 18 ounces?

An Imperial Pint is apparently 20 ounces, but I used a measuring cup and it only turned out to be 18 ounces from the cup. Also, I measured a US Pint, which is supposed to be 16 ounces, but it turned out to be 14 with the measuring cup. And if an Imperial Pint is truly 20 ounces, then why can I fill it up with 1 tall beer can, which is 16 ounces?

Aside from the metric system, there are two other main systems of measurement in use today: the Imperial system of measurement and the USA system of measurement. The two systems are often confused with each other and sometimes one or the other terms are used to collectively refer to both systems (in particular, Europeans often use the term Imperial system to refer to either systems). However, despite similarities between the two, they are different systems. To properly explain their relationship, one needs to consider the history behind them.

Both the Imperial system and the USA system of measurement are based on the older English units of measurement. Prior to 1066 the English units included Anglo-Saxon measures (likely of ancient Germanic origin). After the Norman conquest (Battle of Hastings in 1066), the Normans re-introduced Roman measures, resulting in a system including ancient Anglo-Saxon measures and Roman measures. These units were standardised by the Magna Carta of 1215 and were periodically reviewed and updated (notably in 1496, 1588 and 1758). The UK Weights and Measures Act of 1824 was one such review, which not only modified the types and sizes of the units, but renamed them from the English units of measurement to the Imperial System of Measurement. This new standard was then introduced throughout the UK and its colonies at this time.

However, the USA had become independent prior to this and consequently did not adopt the Imperial system of measurement. Instead, they had developed their own measurement standards, based on the English units system which was used throughout the States prior to independence. As a result, the older English units developed into the USA system of measurement in the USA and into the Imperial system of measurement in the UK and countries colonised by the UK. (http://www.france-property-and-information.com/imperial-system-and-history.htm)

I hope this helps.

JeannetteDelphiteDelfitein boxMeasuring Cup Set
JeannetteDelphiteDelfitein boxMeasuring Cup Set
Paypal   US $525.00
4 cup Pink US Glass Measuring Cup with Reamer Top
4 cup Pink US Glass Measuring Cup with Reamer Top
Paypal   US $325.00
Hazel Atlas Cobalt Vintage One Cup Measuring Cup Hard to Find GUARANTEED OLD
Hazel Atlas Cobalt Vintage One Cup Measuring Cup Hard to Find GUARANTEED OLD
Paypal   US $289.99
MCKEE CUSTARDRED DOT2 CUP MEASURING CUP
MCKEE CUSTARDRED DOT2 CUP MEASURING CUP
Paypal   US $245.00
HAZEL ATLAS COBALT BLUE 2 CUP MEASURING MIXING CUP HTF
HAZEL ATLAS COBALT BLUE 2 CUP MEASURING MIXING CUP HTF
Paypal   US $150.00
JADITE CLAMBROTH 2 CUP MEASURING CUP 1930S HOCKING GLASS
JADITE CLAMBROTH 2 CUP MEASURING CUP 1930S HOCKING GLASS
Paypal   US $149.99
Vintage 3 Cup Jadite Measuring Cup Set SCARCE Set
Vintage 3 Cup Jadite Measuring Cup Set SCARCE Set
Paypal   US $128.03
Seville yellow 4 cup measure 5 3 4 McKee Glass co
Seville yellow 4 cup measure 5 3 4 McKee Glass co
Paypal   US $125.00
Antique Bohemian Crystal Gilt Measure Cup Mug Fantastic
Antique Bohemian Crystal Gilt Measure Cup Mug Fantastic
Paypal   US $120.00
McKee 4 cup Measuring Pitcher
McKee 4 cup Measuring Pitcher
Paypal   US $100.00
Pink Hazel Atlas 2 Cup Measuring Reamer Pitcher Old
Pink Hazel Atlas 2 Cup Measuring Reamer Pitcher Old
Paypal   US $100.00
Vaseline Green Depression Glass A J MIXER 4 Cup MEASURING Bowl VINTAGE
Vaseline Green Depression Glass A J MIXER 4 Cup MEASURING Bowl VINTAGE
   US $109.99
Jeannette Jadite Glass 1930s 2C Measuring Cup w Reamer Top
Jeannette Jadite Glass 1930s 2C Measuring Cup w Reamer Top
Paypal   US $99.99
MCKEE SEVILLE YELLOW 4 CUP MEASURING PITCHER VINTAGE
MCKEE SEVILLE YELLOW 4 CUP MEASURING PITCHER VINTAGE
Paypal   US $95.99
Rare Fire King 2 Cup Iridized Measure Cup Mint
Rare Fire King 2 Cup Iridized Measure Cup Mint
Paypal   US $99.99
Jeannette Jadite Depression Measuring Cup Reamer 2 cup Jade ite
Jeannette Jadite Depression Measuring Cup Reamer 2 cup Jade ite
Paypal   US $85.00
2 Cup Vintage Jadite Fireking McKee Measuring Cup
2 Cup Vintage Jadite Fireking McKee Measuring Cup
Paypal   US $80.33
MCKEE GLASS MEASURING CUP PITCHER CUSTARD
MCKEE GLASS MEASURING CUP PITCHER CUSTARD
Paypal   US $77.00
VINTAGE JADITE MEASURING CUP 2 CUP MEASURE
VINTAGE JADITE MEASURING CUP 2 CUP MEASURE
Paypal   US $71.99
JADITE JAD ITE LIGHT 2 CUP MEASURING CUP MCKEE
JADITE JAD ITE LIGHT 2 CUP MEASURING CUP MCKEE
Paypal   US $69.99
Depression Glass Kitchenware Pink Measuring Cup 1 2 2Pt
Depression Glass Kitchenware Pink Measuring Cup 1 2 2Pt
Paypal   US $65.00
XLNT Vintage GREEN Depression GLASS REAMER Juicer Measuring CUP 2 Cups
XLNT Vintage GREEN Depression GLASS REAMER Juicer Measuring CUP 2 Cups
Paypal   US $65.00
Hazel Atlas Milk Glass Green Stripe Large Measuring Cup Pitcher
Hazel Atlas Milk Glass Green Stripe Large Measuring Cup Pitcher
Paypal   US $65.00
Vintage Hocking Green Depression Glass 1 Pint Measuring Cup
Vintage Hocking Green Depression Glass 1 Pint Measuring Cup
Paypal   US $59.99
Vintage old Vaseline Glass two Cup Measuring cup with Mixer
Vintage old Vaseline Glass two Cup Measuring cup with Mixer
Paypal   US $59.95
Vintage 2 cup Pink US Glass Measuring Cup with Reamer Top
Vintage 2 cup Pink US Glass Measuring Cup with Reamer Top
Paypal   US $62.50
View Page:   1  2  3  4

Measuring Cup

Reach Your Market Using Promotional Cups

Distributing promotional items in any event or occasion is a true and tested marketing strategy in communicating to your market. Aside from reinforcing your branding, you are also promoting a positive image for your company. But with all the benefits of distributing promotional giveaways, why is it that many companies and individuals still avoid giving away customized merchandise to their customers?

The answer is the cost.

Yes, though very effective, the cost of handing out promotional items may be a bit above the marketing budget for some companies. And if you are one of those who shy away from promotional products believing that this strategy is just too costly to include in your marketing strategy mix, then it is about time for you to rewrite your marketing plan.

Through promotional disposable cups, you will be able to apply the promotion product strategy without spending a big chunk of your marketing budget.

Disposable cups and drinkware is one of the most efficient yet underutilized promotional item out there. It has most of the positive characteristics of the other promotional drinkware such as the right surface area for logo imprinting, and the high level of usefulness making it ideal for any occasion. But the most important aspect of a promotional plastic cup is the cost, which, on average, is 6x cheaper than its non-disposable counterparts.

But since it is disposable, does that mean that its impact will be less compared to the other customized drinkware?

There has been no substantial study made to measure the difference of the impact of a disposable vs. a non-disposable promotional product. But of course, a customized plastic cup cannot provide the constant branding reinforcement that, say, an imprinted glassware can offer. But if you consider the cost together with the benefits of a disposable cup, you can easily conclude that this promotional item has attained its intended goal with minimal expense on your part.

Just imagine a convention with hundreds of people in attendance. If you have effectively distributed the promotional disposable cups to your potential customers, then you have already accomplished your intended goal of reaching your target market. And the people who have visited your booth for sure will still continue to walk around the trade hall while taking a sip from the plastic cup with your logo imprinted on it for all to see. Now, how is that for maximum exposure?

About the Author

Remy is a Promotional Adviser specializing on Personalized Cups, Personalized Candies, and Custom Personalized Mugs