Light Blue
Light Blue
Elements of Branding: Dolce and Gabbana Light Blue
Branding is a huge concept in the marketing of any product, and perfumes are no exception. This is usually noted when a perfume is a stand alone product that is independent of other fashion ties, but it gets less attention when the perfume is part of a global brand. This is a disservice to the branders, as famous brand fragrances like Dolce and Gabbana Light Blue have to do their own work to establish themselves in the market place.
After all, one simply can’t place a scent on the shelves without advertising it or it simply won’t sell. This is especially true in the present tough market. Consumers all over the world are shutting their wallets to all but the most meaningful purchases. This is hurting any luxury house that can’t convince the buying public that their product is unique and meaningful.
To fight the battle, the Dolce and Gabbana Light Blue has worked hard to pull out all the stops on the campaign. They’ve begun with a good product, which is always a help in any branding campaign. Light Blue was designed by Olivier Cresp, the noted perfumer, and uses high end scent notes that can justify its brand price.
From there, Dolce and Gabbana Light Blue has focused on its Italian base. The scent notes are meant to evoke a southern Italian summer, with citrons, ambers, and musks. To keep the branding in line with the scent notes, the marketing team selected Italian models and dressed them in typical Italian beach wear before launching them out into a bay for the photo shoot.
The resulting shots oozed Italian sex appeal and were blended both into a stills campaign for the American market and a series of flowing commercials for the European consumers. More modest shots were prepared for the conservative Chinese market. The launch was timed for 2007, when the world market was still strong.
However, while the global markets went on to famously crash, the brand thrived. The Dolce and Gabbana Light Blue was a big seller, even as other pieces of the fashion house’s collection struggled. It was appealing and pitched as only slightly aspirational, meaning that even strapped consumers could afford to indulge with a little bit of D & G in the tough market.
Will it continue to thrive? The brand for the perfume is fairly well established at this point, even though it is a newer fragrance. When the 2009 number are finalized, the brand team will have a better idea of what effect the continuing slump is having on their carefully created Italian summer scent.
About the Author
LifeandLooks works to take the pain out of shopping. Their number one priority is creating a consumer friendly website where you can find all of your health, wellbeing, beauty and cosmetic products at affordable prices on all brands such as Clarins and Decleor products.
 |
 Exquisite BIG Opalescent MURANO Bowl SCULPTURE Vintage LIGHT BLUE Lavender GLASS US $850.00 |
 WATERFORD MOLLY LIGHT BLUE CASED 12 BOUQUET VASE NIB $925  US $799.99
|
 LALIQUE Light Blue Raie Figurine Stingray Manta Sting Ray Very Scarse BNIB US $495.95
|
 Oiva Toikka Bird Iittala Grebe Light Blue Limited Edition Number Finland RARE US $469.00
|
 Birds Oiva Toikka Uikku Grebe Light Blue Iittala US $465.00
|
 Gorgeous ORREFORS Signed LARGE Glass BOWL Vintage 5 Pounds INCREDIBLE Light BLUE US $360.00 |
 Signed ORREFORS Art Glass VASE Divinely SENSUAL Vintage LUSCIOUS Light BLUE Hues US $350.00 |
 cut and etched glass vase light blue color height7 inches width8 inches US $339.00
|
 Dugan Light Blue Opal Beaded Panel Compote US $300.00
|
 Fenton BLUE BURMESE FAIRY LAMP LIGHT Bands of SPRING VIOLETS OOAK US $299.99
|
 Fenton BLUE BURMESE FAIRY LAMP LIGHT Lavender Buds OOAK US $299.99
|
 Fenton FAIRY LIGHT LAMP Topaz Blue Optic Rib PURPLE PANSIES OOAK US $299.99
|
 Fenton BLUE SATIN SWIRLED FEATHER ONE PIECE FAIRY LIGHT Circa 1953 55 RARE US $299.50
|
 Daum Crystal LIGHT BLUE SWAN COUPLE 02259 New In Box MINT US $255.00
|
 Daum France butterfly pinOriginal box Light blue color Crystal wings US $250.00
|
 Art Deco Murano Glass Vase Cobalt Blue Encased in Light Green silver label US $245.00
|
 Fenton FAIRY LIGHT LAMP Cobalt Blue POINSETTIAS OOAK US $229.99
|
 Fenton CC Hardman Blue Burmese Fairy Light BLUEBIRDS US $225.00
|
 CAMBRIDGE crystal 3400 Light Blue BALL JUG 80 oz US $199.95
|
 INCREDIBLE Signed BELLFLOWER Glass VASE LIGHT BLUE THREADING Lavender DESIGNS US $199.00 |
 FENTON IRID LIGHT BLUE CARNIVAL FLOWER ROSE WATER LILY BOWL dish VASE US $195.05
|
 FENTON GLASS PERIWINKLE ON BLUE BURMESE FAIRY LIGHT 7501 TA MADE IN 1999 US $189.00
|
 6 Vintage AZURE Light Sky BLUE Soda Fountain HOBNAIL Herring Bone SUNDAE GLASSES US $187.95
|
 Fenton FAIRY LIGHT LAMP COBALT BLUE SATIN MILK SATIN w Poinsettias OOAK US $179.99
|
 Hand Blown Glass Art by Artist Pendant Light in Cobalt blue Large in size US $175.00
|
 Authentic LALIQUE 2003 Noel Star Snowflake Light Blue Crystal Ornament NIB US $175.00
|
Dolce & Gabbana Light Blue fragrance line offers pure success
line of upscale perfumes on the shelves in many stores and in health and the highest quality and beauty sites, and knowing that you really provide the flavor you want without having to buy can be frustrating. Many perfumes smell outstanding while in the store just for you to go home and find that it can not be a good fit with the chemistry of your body. The simple truth is that one of the most important factors of any perfume that determines how you smell is how the ingredients react with chemistry your body.
Online Perfume by Dolce & Gabbana Light Blue is created with premium ingredients and fragrances minor ingredients. In both women and men of lines, the result is a fragrance that is rich and nice and works well with virtually any body chemistry. Online Women offers a range of products that combine lemon, apple, musk and amber to create a fragrance that is overwhelming and significant dynamics, while offering a line of men Strong, masculine fragrance that is suitable for any occasion.
In addition to its excellent flavor, Dolce & Gabbana Light Blue is a success, partly Due to the large number of products available online. One of the biggest mistakes people make the combination of liquid soaps, deodorants or perfumes and colognes that all Perfumes are highly customizable. Often, this can create an irresistible aroma that is largely unappealing. Line D & G Light Blue Eau de Toilette Spray offer, deodorants and shower gels for both sexes and body lotions for women and aftershave for men. The product range offers a uniform flavor, while bath products are subtle enough to avoid the smell became overwhelming.
In total, the line of Dolce & Gabbana Light Blue is a success indisputable. These products combine luxury fragrances and perfumes attractive ingredients that help ensure that the products work with your body chemistry and provide a scent that lasts as long as the day or night to make plans. When you are in need of a line of high quality fragrances that will complete the chemistry of your body and show your taste, blue light is an excellent choice. Dolce & Gabbana is a company that is well known for creating the best of the best, and with this line, the company has certainly done it again.
About the Author
LifeandLooks works to take the pain out of shopping. Their number one priority is creating a consumer friendly website where you can find all of your health, wellbeing, beauty and cosmetic products at affordable prices on all brands such as Dolce & Gabbana and slimming aids.